Why did '28 Years Later: The Bone Temple' perform poorly at the box office?

The film struggled due to poor release timing in January, facing strong competition from other movies, and a short six-month gap since the previous installment, contributing to franchise fatigue.

What was the box office performance of '28 Years Later: The Bone Temple'?

The movie earned $46.6 million worldwide against a $63 million budget, with an opening weekend of $5.5 million, which was significantly below expectations.

How did the release gap affect '28 Years Later: The Bone Temple'?

A short six-month gap between '28 Years Later' and '28 Years Later: The Bone Temple' contributed to franchise fatigue and limited pre-release buzz, contrasting with the franchise's earlier successful use of longer release intervals.

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28 Years Later: Franchise Fatigue Hits Hard

29 Jan

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Summary

28 Years Later sequel underperformed significantly at the box office.
Poor release timing and strong competition hurt its performance.
A short six-month gap between installments led to franchise fatigue.

28 Years Later: Franchise Fatigue Hits Hard

The horror franchise entry '28 Years Later: The Bone Temple' has experienced a disappointing box office performance, earning $46.6 million worldwide against a $63 million production budget. Released on January 14, 2025, the film faced poor timing, arriving after the holiday surge when theater attendance typically wanes. It also contended with established titles like 'Zootopia 2' and 'Avatar: Fire and Ash'.

This performance marks a stark contrast to the franchise's previous installments, with its opening weekend revenue of $5.5 million significantly lower than the $14.4 million debut of '28 Years Later'. Analysts attribute this underperformance partly to franchise fatigue, exacerbated by a short six-month release gap following the preceding film. This rapid release cycle contrasts with the franchise's earlier strategy of longer intervals, which helped sustain audience anticipation.