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Beyond Yellowstone: Studio Ventures into Food
23 Sep
Summary
- 101 Studios invests $25 million in new food content venture.
- Yes Chef Studios aims to develop next-gen food content creators.
- Focus on scripted and unscripted programming about food and culture.
101 Studios, known for "Yellowstone" and "Tulsa King," is venturing into the food content realm with the establishment of Yes Chef Studios. This new endeavor, a partnership with Yes Chef Group, represents a significant $25 million investment.
The studio plans to produce a range of longform scripted and unscripted content exploring themes of food, culture, and travel. A key objective is to cultivate and support the next generation of food content creators.
David Glasser, CEO of 101 Studios, expressed his long-standing interest in identifying a successor to influential figures like Anthony Bourdain. He highlighted Jack Goldburg, founder of Yes Chef Group, as a promising talent with a loyal following and original content creation abilities.
Goldburg, who fronts the popular YouTube channel "Jack's Dining Room," believes the substantial investment and 101 Studios' industry expertise will be instrumental in establishing Yes Chef Studios as a dominant force in the food media landscape.
Both Glasser and Goldburg are already developing initial concepts. These projects are slated for distribution on major streaming platforms and television networks, while continued investment in YouTube and social media content for new creators remains a priority.
Glasser indicated that Yes Chef Studios could serve as a model for future creator-led deals at 101 Studios, especially as demand for talent rises among streaming services. This strategic move aims to provide a platform for short-form content creators to transition into long-form media.
